Successful in-store displays usually appear bright and colorful. But bright lighting is not the best way to show off the range of natural fresh food colors that customers look for.
Everyday lighting sources, even from high powered lamps, do not represent natural balanced color because the brighter they get, the more washed out and yellowish the colors appear.
The winning combination of superior color definition with the additional benefits of improved safety for fresh and perishable foods means that retailers can confidently display their foods without compromising quality or freshness.
A strong visual appeal begins with top notch merchandising techniques. And for specialty grocers and gourmet food stores who want the best for thier cases, they choose PROMOLUX lamps, which have received the highest Color Preference Index rating as tested by Dr W.A. Thornton at the Rensselaer Polytechnic Institute.
PROMOLUX lights were chosen every time when compared with other light sources and were given the highest evaluation on criteria for “naturalness” and vividness.”
When it comes to the merchandising of perishable foods, it is equally important for merchandisers and store staff to understand how light and heat radiation affects the quality and integrity of fresh foods. PROMOLUX food lighting not only provides superior natural color rendering, it also supports food safety and shelf life extension for the continued freshness and quality shoppers deserve.
Over 50 years of research have shown that artificial light sources contribute to oxidization and photochemical reactions on fresh food surfaces, resulting in premature discoloration and spoilage. The brighter the light, the greater the damage. PROMOLUX Safe Spectrum lighting technology reduces glare, lowers the level of harmful light emissions, and results in less shrinkage, drying and less damage to perishables displayed for sale to the public.
Promolux lamps are developed for superior color rendering and showcase the natural colors of fresh foods. Unlike commonplace commercial lighting sources that distort true colors and diminish the full effects of naturally colorful food displays, PROMOLUX lamps are made to display the full balanced color spectrum and reduce yellow and green color segments of the visible light spectrum which can be quite damaging.
The merchandising benefits of installing PROMOLUX food lighting are clear:
Food merchandising applications for PROMOLUX food lamps include:
Food retailers must pay constant attention to maximizing the visual appeal of fresh foods on display in retail display cabinets. The vivid colors of fresh fruits, meats, prepared foods and bakery items are best showcased with PROMOLUX balanced spectrum lamps, and are essential for maintaining high impulse sales.
Shoppers are naturally drawn to vibrant displays where foods natural colors and aromas stimulate the senses and influence consumer purchasing.
To really improve sales, optimize the appearance of all fresh foods – use PROMOLUX lighting in all fresh food department cases.
PROMOLUX food safe lighting reduces surface damage induced by light and heat. You can prolong the shelf life of all your perishable goods: fruits and vegetables, meat and seafood, milk, cheeses, and deli items, cakes and breads and be assured of better food safety by installing PROMOLUX specialty lamps in your store lighting fixtures.
Perishable foods displayed under lightbulbs in display cases suffer damage from light radiation, infrared and ultraviolet rays, and prolonged exposure to heat. Everyday lighting is often too bright and too warm and frequently produces washed out colors with excessive brightness.
Independent research by food science institutes and universities has provided evidence that radiation from retail lighting can have a warming effect on food displays. For example, foods like meats and cheeses can undergo photochemical changes on surface layers when compared with the bottom and side areas that are protected from light. For example, when lighting is too warm, the temperature of the top layers of fish within a seafood display can be up to 25° F higher than the fish on the bottom of the icebeds in the display. These variations in temperature can introduce an unwanted food safety risk for retailers and cause even greater product shrinkage and loss.
Studies show that consumers are attracted to bright colors and judge perishable foods to be fresh when food colors are perceived as natural. PROMOLUX low UV display lighting makes perishable food departments even more appealing and inviting to consumers who are looking for quality foods.
PROMOLUX balanced spectrum lighting is a specialty light source ideally suited for all types of fresh food products and boutique showcases.
PROMOLUX lamps keep ultraviolet and overbright portions of the visible color spectrum at a minimum and help prolong shelf life.
Changes in appearance, taste and smell quickly become evident in many fresh foods displayed under “other” lights. Exposure to light and oxygen causes lipid oxidation, and can result in discolored or stale products.
Why install PROMOLUX for your food merchandising displays?
PROMOLUX lamps have a proprietary balanced color spectrum formula that utilizes only top quality rare earth phosphors and glass filters to best showcase foods natural colors while significantly protecting perishable items from harmful radiation. The result is premium saleable merchandise that lasts longer on the shelf for improved profits and greater shopper satisfaction.
PROMOLUX lamps give foods a vibrancy and appeal that conventional lighting simply just can’t. A simple change – just changing a lightbulb – will improve sales and attract more customers.
PROMOLUX is the pioneer of food safe merchandising lamps. PROMOLUX lamps bring out the ultimate in true color definition as well as protect the shelf life of perishables.
Read more information on PROMOLUX low UV retail display lights.
Discover the difference that PROMOLUX lighting will make in merchandising your display cases for better retail profits. Contact us today at 1-800-519-1222 or online using the form below.
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