Visual marketing is an essential element of any successful retail enterprise. When display case items are featured in their most becoming light, shoppers are visually compelled to place items in their basket.
The damaging effects of light and heat radiation can cost stores thousands of dollars annually in lost revenu and product discard. Fresh food items that fall prey to the ill effects of poor lighting soon discolor spoilageprematurely causing off odors and off flavours and in the worst case present a food safety hazard.
It is not only food products that risk being damaged from harmful light sources,sensitive merchandise like: flowers, art pieces and paintings, antiques, ceramics, cosmetics, clothing etc are all susceptible to the ill-effects of intense exposure to heat and light.
For this reason, PROMOLUX lighting is also recommended for use in galleries, boutique shops, flower shops and other venues. Only PROMOLUX light bulbs are proven to protect valuable merchandise without compromising color or illumination.
PROMOLUX lighting strengthens perishable merchandise displays by displaying natural vibrant colors and protecting fresh foods from ripening too soon.
Grocer’s can increase shelf life giving fresh food departments even more of a competitive edge.
PROMOLUX lamps can be used in merchandising all types of service and self-serve showcases and counters such as:
To learn more about PROMOLUX lamps and how they can reduce product shrinkage and keep your food items fresher for longer, please call us at 1-800-519-1222 or (250) 743-1222 or fill out the form below.
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