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The way fresh foods are presented has a substantial impact on the buying decisions of shoppers and where their loyalty for a store may lie. One of the most critical aspects of grocery store design is merchandising but more specifically, store lighting.
The difference between flattering and unflattering lighting can be the difference between healthy profit margins and detrimental losses. PROMOLUX lamps provide the best possible lighting for valuable fresh foods and perishable merchandise and subsequently promotes sales and encourages impulse shopping.
Progressive food retailers who have specified PROMOLUX for their showcases have seen the benefits and change to their bottom line, benefits that include: increased food safety, longer shelf life, sustained freshness and overall a better visual presentation and appeal to shoppers.
Every year it is estimated that billions of dollars in food is lost in the US retail industry alone. A significant amount of food is being damaged by improper case and overhead lighting however, the engineered specialty line of PROMOLUX lamps is helping to overcome the challenge of reducing food waste.
“Purchasing the PROMOLUX lamps has been very beneficial for our business. The lights in the deli case have improved our display and extended shelflife on all products which means less waste and an increase in sales.”
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Ned Ryan Store Owner, IGA Boonah,
Boonah Qld
The full, natural color range of food items are showcased without artificial distortion or enhancement.
PROMOLUX lights have received the highest Color Preference Index (CPI) rating of any lamp on the market.
Only PROMOLUX bulbs are multi-coated using the best quality rare earth phosphors for the greatest color rendering of any merchandising lamp today!
Capitalize on the difference that PROMOLUX products will make in your display cases – contact PROMOLUX today at 1-800-519-1222 or use the online form below.
Artificial light sources contribute to oxidization and photochemical reactions in fresh foods resulting in their premature discoloration and spoilage.
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